Production and marketing plan

e. Production plan
This section shows how the business will produce goods/ services it plans to sell to its customers. The following must appear in the production section of the business plan.
.Location of the business
.Source of raw materials
.Quality control explaining how quality will be controlled to avoid defects and poor quality products
.Production utilities required like electricity, water and explain their reliability and cost.
.Packaging materials required, source of supply quantity needed and explaining how the product will be packaged.
.Labour requirement i.e: what types of worker needed skilled,semi-skilled or unskilled and details of their reward.

f. Marketing plan
This section describes general marketing strategies of the business, it shows the plans and arrangements made on how to price, promote and distribute the products so as to attract and retain customer.

A marketing plan should be based on the results of a market research(survey) which explains the following.
.Target market i.e: you talk about your customers, where they are located, their needs and requirements, their purchasing power and their buying habits among other things
.Products or services you are going to offer to the market.
.Pricing strategies i.e: how you are going to set the price for your product
.Distribution channels that will be used.
.How the product will be advertised and promoted.
.Expecting sales quality and expecting growth of sales during the year.